Privacy Policy

Privacy Policy

Last updated: 8 July 2026

This Privacy Policy explains how JUFO ("we", "us", "our") collects, uses, stores and shares personal information when you visit or buy from www.jufo.co.uk.

If you have any questions about this policy or your personal information, contact us at info@jufo.co.uk.

1. Information we collect

We collect information that you provide directly to us, information created when you use our website, and information needed to process orders and provide customer support.

  • Contact and order details: name, email address, phone number, billing address, delivery address, order history and customer support messages.
  • Payment information: payment details are processed by Shopify and payment providers. We do not store your full card number on our own systems.
  • Website and device data: IP address, browser type, device information, pages viewed, referral source, cart activity and cookie identifiers.
  • Marketing preferences: email or advertising preferences where you choose to receive marketing communications or interact with our ads.

2. How we use your information

We use personal information for the following purposes:

  • to process, confirm, dispatch and deliver orders;
  • to provide customer support and respond to enquiries;
  • to manage returns, refunds, exchanges and warranty-related support;
  • to prevent fraud, protect the website and keep transactions secure;
  • to comply with accounting, tax, consumer protection and legal obligations;
  • to improve our website, product pages, checkout experience and customer service;
  • to send marketing only where permitted by law or where you have opted in.

3. Legal bases for processing

Where UK GDPR or similar data protection law applies, we process personal information using one or more of the following legal bases:

  • Contract: to fulfil your order and provide services you request.
  • Legal obligation: to keep records and comply with applicable laws.
  • Legitimate interests: to operate and improve our store, prevent fraud, provide customer support and understand business performance.
  • Consent: for optional marketing communications and certain cookies where consent is required.

4. Cookies and similar technologies

Our website uses cookies and similar technologies to operate the store, remember cart activity, support checkout, measure website performance and improve the shopping experience. Some cookies are necessary for the website to work. Others may support analytics or marketing.

You can manage cookies through your browser settings and, where available, through any cookie preference tools shown on the website.

5. Who we share information with

We share personal information only where needed to operate the store, provide services, comply with law or protect our business. This may include:

  • Shopify: our ecommerce platform and checkout provider.
  • Payment providers: to securely process payments and refunds.
  • Delivery and fulfilment partners: to ship and track orders.
  • Analytics and marketing providers: to understand store performance and, where permitted, measure advertising.
  • Professional advisers and authorities: where required for legal, accounting, tax, dispute or compliance reasons.

6. Shopify

Our store is powered by Shopify. Information submitted through the store may be processed by Shopify to provide checkout, hosting, order management, payment, security and related services. You can read more about Shopify's privacy practices at https://www.shopify.com/legal/privacy.

7. International transfers

Some service providers may process personal information outside the United Kingdom or European Economic Area. Where this happens, we rely on appropriate safeguards such as adequacy decisions, standard contractual clauses or equivalent lawful transfer mechanisms.

8. How long we keep information

We keep personal information only for as long as needed for the purposes described in this policy, including order fulfilment, customer support, fraud prevention, legal compliance, accounting and tax record keeping. Retention periods may vary depending on the type of information and the reason it is held.

9. Your rights

Depending on where you live and applicable law, you may have rights to:

  • access the personal information we hold about you;
  • request correction of inaccurate information;
  • request deletion of personal information;
  • object to or restrict certain processing;
  • request a copy of your information in a portable format;
  • withdraw consent where processing is based on consent;
  • opt out of marketing communications.

To exercise your rights, contact us at info@jufo.co.uk. We may need to verify your identity before responding.

10. Marketing communications

If you receive marketing emails from us, you can unsubscribe using the link in the email or by contacting us. We may still send non-marketing messages about orders, payments, delivery, returns or customer service.

11. Security

We use reasonable technical and organisational measures to protect personal information. No online system is completely secure, so please avoid sending sensitive information through unsecured channels.

12. Children's privacy

Our website is not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us and we will take appropriate steps.

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first at info@jufo.co.uk. If you are in the UK, you also have the right to complain to the Information Commissioner's Office at https://ico.org.uk.

14. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date on this page.

15. Contact us

For privacy questions, data rights requests or concerns about this policy, contact JUFO at info@jufo.co.uk.